Jon’s Naturals is a custom butcher shop in Iowa, with a “No Bullshit” approach to butchery. Powered by a belief that all animals should be raised and processed using the highest standards and most humane practices available, Jon takes pride in providing proteins that have been locally sourced, without the use of antibiotics or growth hormones. Local. Honest. Natural. With those ideas in mind, I created an identity that can help him expand into more avenues. Since the new brand was created, he has grown into small grocery stores and delis around Western Iowa and Eastern Nebraska.
Published: American Graphic Design award - GD USA Magazine - 2014